One of the questions I get asked is why sales “servant” instead of sales representative? For me, it’s more than just a unique title, it’s a totally different perspective to have a servant’s mentality.

A lot is said about customer service - some of it is good, more often what we hear is not. I think one of the reasons we hear a lot of horror stories about service is because the folks doing the serving don’t have a servant’s mindset. Customer service is set up to be reactionary. So what does it mean to be a sales servant mean?

A servant is defined as: “a person working in the service of another.”
And service is defined as: “work done by one person or group that benefits another.” It’s a bit of circular thinking to be. The Brand Glossary over at Yellow Pencil puts it another way:

Service is something that you do for somebody, or a promise that you make to them (emphasis mine).

What a great perspective to look at service as a promise, an oath, a pledge. With that in mind, here’s my personal Sales Servant pledge:

I Pledge Alligiance to the Customer
of the Kim & Jason Lemonade Stand;
and to the mission for which it stands:
Helping grown-ups,
escape adulthood,
and creating better childhoods & second childhoods for all.

Being a sales servant is a whole different mindset - instead of reacting to customer complaints and trying to service problems, we approach every step of customer interaction as an opportunity to serve them - to be wholly committed to their needs.

Simply put, as Chief Sales Servant I am at your service,

whatever you need,

I promise.